Contacts:

Fusikaunanga Kupu

Marketing, Digicel Tonga

Mobile: +676 841 5019

Email: fusi.kupu@digicelgroup.com

DIGICEL (TONGA) CELEBRATES SUCCESS OF 'DIGI BOOM'

 Wednesday 6th April 2011: Digicel (Tonga) celebrates the massive success of its original music program for the Kingdom ‘BOOM’.

 The most talked about show in the kingdom, BOOM, is now showing on TBC, TV2 and DigiTV channel 2 every Saturday at 6pm. BOOM is hosted by Digicel’s own David Hala, who has the kingdom booming with excitement with their Digicel mobile phones. The one hour program includes the latest music, gossip, current affairs, DigiNEWS, and the most popular item still Digicel promotions. 

David Hala, Host, says: ‘With the help of ‘Digicel Mobile Money’ we’ve been able to hook-up our fellow Tongan’s with free ringtones, wallpapers, phones, tablet PC’s, laptop’s and cash! The program lets us speak direct to the people of Tonga and keep them up to the minute with the greatest music, the latest news and the hottest prizes. Also I gotta mention the dedications, Tonga is loven’em,  and all you have to do is txt your dedication to 2666 (BOOM) and we read it out. BOOM!’

Digicel makes it a point to support emerging talent through their key sponsorships of music and education. David Hala was discovered when he entered the Digicel Stars Competition. His new role as host of BOOM will keep him busy during the second season, Digicel Stars 2, coming up next month.

About Digicel

After nine years of operation, Digicel Group Limited has 11 million customers across its 32 markets in the Caribbean, Central America and the Pacific. The company is renowned for delivering best value, best service and best network.

Digicel is the lead sponsor of Caribbean, Central American and Pacific sports teams, including the Special Olympics teams throughout these regions. Digicel sponsors the West Indies cricket team and is also the title sponsor of the Digicel Caribbean. In the Pacific, Digicel is the proud sponsor of several national rugby teams and also sponsors the Vanuatu cricket team.

Digicel also runs a host of community-based initiatives across its markets and has set up Digicel Foundations in Jamaica, Haiti and Papua New Guinea which focus on educational, cultural and social development programmes.

In 2004, Digicel developed Digicel Rising Stars – an annual talent show to support aspiring young music artists in the Caribbean. The show has spanned the Eastern Caribbean, Haiti, Jamaica and Trinidad & Tobago ranking as one of the top-rated shows.

Digicel is incorporated in Bermuda and its markets comprise: Anguilla, Antigua & Barbuda, Aruba, Barbados, Bermuda, Bonaire, the British Virgin Islands, the Cayman Islands, Curacao, Dominica, El Salvador, Fiji, French Guiana, Grenada, Guadeloupe, Guyana, Haiti, Honduras, Jamaica, Martinique, Nauru, Panama, Papua New Guinea, Samoa, St Kitts & Nevis, St. Lucia, St. Vincent & the Grenadines, Suriname, Tonga, Trinidad & Tobago, Turks & Caicos and Vanuatu. Digicel also has coverage in St. Martin and St. Barts in the Caribbean.

Visit www.digicelgroup.com  for more information.